The project's aim was to create groups of visual assets (ranging in ratio, crops, and color) based on a single "source" illustration. The artwork took cues from the campaign slogan No One Gets You Closer as in being very close to the action. This approach helped maintain visual coherence through the assets, yet kept them easily customizable, and within the brand guidelines.

OneFootball GmbH              Berlin, 2021

The project's aim was to create groups of visual assets (ranging in ratio, crops, and color) based on a single "source" illustration. The artwork took cues from the campaign slogan No One Gets You Closer as in being very close to the action. This approach helped maintain visual coherence through the assets, yet kept them easily customizable, and within the brand guidelines.