Share GmbH Berlin approached me in time for their 'Kaufen Hilft' campaign, which focused on social consumption and its impact. They needed an illustrative visual to capture the essence of the campaign — a vortex of topics about consumption and its impact, taking place at the creative pop-up space 'Das Goldene Haus' at Jannowitzbrücke in Berlin-Mitte.

Share GmbH Berlin approached me in time for their 'Kaufen Hilft' campaign, which focused on social consumption and its impact. They needed an illustrative visual to capture the essence of the campaign — a vortex of topics about consumption and its impact, taking place at the creative pop-up space 'Das Goldene Haus' at Jannowitzbrücke in Berlin-Mitte.

The campaign culminated in a pop-up event at the iconic Holzmarktstrasse 66, with concerts, a fashion catwalk, a live street art performance, and public discussions focusing on consumption, social impact, and social lifestyle. My illustrative work became a large-scale mural, indoor billboards, and out-of-home posters.

Das Goldene Haus pop-up event – design and construction by Neulant van Exel.

The campaign culminated in a pop-up event at the iconic Holzmarktstrasse 66, with concerts, a fashion catwalk, a live street art performance, and public discussions focusing on consumption, social impact, and social lifestyle. My illustrative work became a large-scale mural, indoor billboards, and out-of-home posters.

Das Goldene Haus pop-up event – design and construction by Neulant van Exel.